Privacy and website analytics

Landstjarnan ehf. · Fiskislóð 37B, 101 Reykjavík · +354 561 0028

Website analytics

Google Analytics starts automatically when a public page is opened. This website does not display a consent banner for these measurements.

We use analytics to understand traffic sources, approximate geographic location, viewed pages and interest in suppliers and services. Measurements include page views, scroll depth, brochure-link clicks, phone/email clicks, form-interaction metadata and enquiries successfully accepted by our contact service. Form metadata includes field identifiers and positions, not the values entered into the form.

A phone or email click indicates intent, not a completed call or message. A supplier page or brochure click does not show which individual product you read or that you bought anything.

Information sent and cookies

Our measurement events use approved page paths and titles without query strings or fragments. External referring addresses are reduced to their origin. Contact-form contents, entered names, email addresses and phone numbers are not included in these events. Arbitrary campaign parameters are not forwarded. We do not set a custom User ID; Google Analytics uses browser and session identifiers generated by its cookies.

Google Analytics uses first-party cookies beginning with _ga, with a configured maximum lifetime of 180 days. Cookie expiry is not extended on each page view. Advertising storage and personalization are disabled in this integration, as are Google Signals and advertising personalization signals. This integration does not add a Google Ads link.

Service providers and other site functions

Google provides Analytics and can derive approximate geographic information from the connection. Its services may process data outside Iceland and the EEA. See Google's privacy policy and Google Analytics data safeguards.

The website is hosted on Cloudflare, which handles requests needed to deliver and protect the service. The enquiry form sends the details you enter to Páll and Sverrir for responding to your enquiry. Some supplier pages include YouTube videos and may connect to YouTube when opened. External supplier websites and the separate online shop have their own data practices.

Questions and requests

Contact pall@landstjarnan.is about data handling or a privacy request. Avoid including sensitive information in URLs.